28.10.2024
We'd love to keep you up to date on the real difference Reach are making to those who are impacted by brain injuries
As autumn draws in and daylight fades, children’s safety becomes a top concern on our roads. With foggy mornings and early sunsets, visibility for young pedestrians can be challenging. That’s why the Child Brain Injury Trust’s GloWeek campaign (running from 28th October to 1st November) is so vital – it promotes simple but powerful steps to keep children seen, not hurt in low-light conditions.
The campaign encourages families, schools, and communities to raise awareness about child visibility. The message is clear: high-visibility clothing, colourful backpacks, and even LED accessories can dramatically increase a child’s safety on the roads. Research shows that reflective clothing helps drivers notice children sooner, giving them more time to respond and avoid potential accidents. The goal is proactive and impactful – taking small steps today can prevent accidents tomorrow.
In the UK, statistics show a rise in pedestrian accidents during darker months, especially involving children. The Child Brain Injury Trust offers resources to make safety education engaging, empowering children to be more aware and protected. By prioritising visibility, families and educators can help reduce risks.
At Reach, we fully support the mission of keeping children safe. While we specialise in rehabilitation, we also understand the importance of prevention. Campaigns like this promote the proactive safety messages we believe in, aligning with our vision to protect individuals from preventable accidents and injuries.
Join the movement to make a difference. Equip children with reflective accessories, spread awareness in your community, and engage with this life-saving message. By taking part, we can all help keep children seen, not hurt this season.